Exhibitors Portal

BankTech Asia '08 Exhibition is an excellent opportunity for your company to highlight your products and services to a highly targeted, senior-level audience.

With nearly a decade's worth of experience in organizing business intelligence events in Asia, we ensure BankTech Asia '08 exhibitors maximum ROI from every dollar invested.

We pride ourselves in putting together unique Packages to meet your company's sales targets, marketing budgets and branding strategies. Early confirmation of your participation is essential as it provides you with greater market exposure and options such as preferred booth location and speaking sessions in the conference.

To further maximize your exposure, avail of any of the Sponsorship Packages. For details, please click here

Event Marketing
Leverage from our Comprehensive and Targeted Marketing Campaign

Early confirmation provides you more marketing opportunities such as preferred stand location and speaking opportunities in the conference. To reap greater returns on your investment, please contact us to secure your sponsorship and exhibition bookings. Our marketing plan rolls out in 2 phases. Phase 1 kicks off six (6) months prior to the event and Phase 2 three (3) months before the event.

We encourage you to take full advantage of our comprehensive and targeted marketing campaign which includes:

Phase 1

• Segmentation marketing
  Our marketing is based on reaching and influencing a specific market segment which the event was created for. Media Partners, Direct Personalized Emails, as well as advertisements are used in this phase.
• E-marketing
  Regular email blasts, using our own database and our media partners' and industry associates' databases too, thus widening our market reach and supporting our commitment to deliver the right delegate for you.
• Industry support
  Cooperation and collaboration with key industry bodies ensures the highest level of participation from the community.
• Media partners and trade publications
  Timed publicity, interviews and articles with media partners' pre, during and post event deliver maximum impact to the target audience.

Phase 2

• Direct mail marketing
  Targeted mailing campaigns through our extensive regional databases generate delegate sales and drive traffic for the exhibition. Over 20,000 brochures and visitor flyer tickets are distributed through the power of print.
• Advertising
  A coordinated series of event advertisements in trade journals, magazines and newspapers reaching out to every relevant market segment, reinforcing the already well established event profile and creating an important visual call to action.
• Relationship marketing
  An intensive telemarketing campaign kicks in five (5) months before the event to secure high-level delegate attendance.
• VIP delegate program
  Loyalty from past delegates who attended conferences and workshops organized by Knowledge Group of Companies drives up early registration sales for this conference.

Your goal in Exhibiting at a Trade Show is to get the right audience to stop by your booth and speak to your representatives. This does not happen accidentally; it requires forward planning and strategic thinking.

Pre-Event

1. Setting objectives

Having clear objectives of what you expect to accomplish at a trade show will help you spend your money effectively.

There are no "right" objectives. Objectives should be personalized to the features of the product(s) you are planning to market at the trade show.

For example:

• Generate qualified sales leads
• Enter new markets
• Recruit channel partners
• Conduct market research for competitive intelligence, industry trends and customer needs

The Goal of Exhibiting at a Trade Show is to meet as many qualified prospects as possible.

2. Pre Show Promotion

Attracting people to your booth requires you to be proactive. Research has proven that Pre-Show promotions are an under-leveraged opportunity in trade show marketing.

"Don't wait for people to stop by your booth, reach out to them before they arrive."

Examples of pre-show promotion strategies:

• Targeted communications to registered delegates
• Set up appointments to bring them to your booth
• Cull the list for right companies and titles
• Create a mini-site or web banner on your corporate website to announce your participation at the event
• Personal letter or postcard from a senior-level manager

During the Event

1. Booth Design and Staffing

During the event, there is a number of things you can do to increase the possibilities of getting qualified prospects to visit your booth.

Selecting the correct booth layout for an exhibition is an essential part of attracting visitors to your booth. Research has proven that companies who invest in larger, well-designed booths attract more visitors as opposed to a standard 9 sqm shell scheme booth.

If the audience is highly qualified, design the booth to be open and attractive and create reasons for people to stop by such as contests, giveaways, premiums, and informational items.

Selecting your booth staff is another crucial area you should look into. The people in your booth represent your company's corporate image and identity. Another important element to consider is conveying your message across to your target segment. Everyone stationed at your booth should be briefed and trained on how to effectively communicate your organization's message.

It is also very important to get people with product and technical knowledge as well as the ability to communicate well.

2. Capturing Information

Once people are in your booth, you will want to capture as much information as you can about them for future business. Normally, you will have approximately One Minute to engage the visitor and capture the information you require. The easiest way to do this is to obtain their business cards. The most popular method is to place a bowl and ask visitors to drop their name cards in it.

Research has proven that teasers, giveaways, and contests are very effective in improving visitor traffic to booths and getting the visitors' contact information.

Post Event

Following up with contacts generated at the event is crucial. Post event is where the real revenue-driving activity happens. Responding within 24 hours after the end of the event will allow you to stand out from your competitors and increase your chances of closing a deal.

There is a couple of ways for you to do follow-ups after the event, such as:

• Personal e-mails from the person who met with the contact at the event.
• Customized letter with the information requested at the event.
• Thank you letter from a senior-level manager
• Update your corporate website to thank visitors who visited your booth
• Invitation to subscribe to your corporate newsletter
• Utilize the confidential list of delegates provided by the event organizers and promote your company to attendees who did not make it to your booth